Solare Geschäftsmodelle: Von Solar-Communities, Clouds und Flatrates

Foto: fototrips / stock.adobe.com
Solarthemen 478. Einige Unternehmen sind dabei, im Photovoltaiksektor nicht mehr allein Geräte herzustellen und anzubieten. Sie versuchen, Kunden mit einem Stromprodukt stärker an sich zu binden und gleichzeitig das Bild einer Art Solargemeinschaft zu vermitteln. Sie vermarkten diese Produkte unter unterschiedlichen Bezeichnungen wie Solar-Community und Solar-Cloud oder mit dem Versprechen, eine Flatrate für Strom zu bieten.

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